An annual campaign can be the beginning of sustainable and recurring funding for nonprofit organizations. Learn the steps to take to build a successful campaign. Using an interactive process, participants will develop a timeline for campaign implementation and will draft an annual giving letter. Both direct mail and electronic communications will be discussed. Participants will leave with an action plan for their first or most successful annual campaign. This session will focus on meeting the needs of both the nonprofit that has experience with annual campaigns and those that are considering the fundraising strategy. By integrating an interactive process, participants will learn at their own pace relevant to their current organizational needs.