Developing outcomes measurement and evaluation methods can profoundly impact nonprofit organizations in many ways, including improving fundraising and reporting efforts. This workshop presents the basic concepts of evaluating program outcomes and provides useful tools. Participants will learn to ask and answer critical questions such as: What outcomes can I really achieve with my clients? How will I know if the program is successful? This workshop covers the following topics: internal and external drivers that make evaluation important for nonprofits, Building an evaluation culture, Planning for evaluation, Identifying process and outcome measures, Overview of building your organization's logic model, Crafting measurable evaluation goals, General strategies for measurement, Linkages between evaluation and funding success.